如果你有得了一种病，然后在百度推广上看到了能够治疗这种病的医院，最终你确实在这家医院获得了比较好的治疗，完全康复，你必然会觉得百度推广很好。但现实却不是这样，百度推广实行的是竞价排名，什么是竞价排名，就是谁给的钱多，谁的排名就比较靠前，就能够获得第一推广位，这错在哪里？
If you get a disease and see a hospital that can treat it in Baidu promotion, you will surely feel that Baidu promotion is very good if you get a good treatment and complete recovery in this hospital. But the reality is not so, Baidu promotion is the implementation of competitive ranking, what is competitive ranking, that is, who gives more money, who ranks ahead, can get the first promotion, where is the mistake?
从商业的角度来说，这并没有错，谁给的钱多，就给谁好的推广位，没有问题。
From a commercial point of view, this is not wrong. Whoever gives more money will give a good promotion position. There is no problem.
但是对于用户（使用百度搜索的人）来说，给钱多的并不是对用户来说最好的，给钱多的对用户来说并不是能够确实解决用户问题的，所以这种行为是损害用户利益的，从用户的角度来说，就是不恰当的，错误的。
But for users (those who use Baidu search), those who pay more are not the best for users, and those who pay more are not able to solve users' problems, so this kind of behavior is harmful to users' interests. From the perspective of users, it is inappropriate and wrong.
百度推广只是按钱给的多少给用户推送，却没有真实考虑这个推广是否真对用户有用。
Baidu promotion is only based on how much money to push to users, but it does not really consider whether this promotion is really useful to users.
眼看着百度推广这么多毛病，作者必须假装最为一个产品经理，假装犯了产品经理的职业病，于是就有了这个问题：如何优化百度推广？
Looking at Baidu promotion so many problems, the author must pretend to be the most product manager, pretending to have committed the product manager's occupational disease, so there is the question: how to optimize Baidu promotion?
假装作为一个产品经理，我就必须假装自己是百度的产品经理，回答一下，分这几部分：
Pretending to be a product manager, I have to pretend that I am Baidu's product manager. I have to answer these questions:
把控商家资质
Control business qualification
推广落地页的标准化
Promote the standardization of landing page
实现用户行为闭环
Close loop of user behavior
增加用户反馈
Increase user feedback
更改推广规则
Change promotion rules