1、选择一个好的域名
1. Choose a good domain name
这里选择的域名并没有从建立品牌的角度来讲，而是指我们在选择域名的时候，首先要查看域名以前是否被注册过，或者之前是否有被删过的记录。如果没有被删过，那么就可以检查域名的历史情况，一般而言，越老的域名在搜索引擎中积累的权重越高。选择这样的域名注册，给我们带来的直接好处就是网站收录很快。当然搜索引擎还是要对我们网站进行重新考核的。
The domain name selected here is not from the perspective of brand building, but means that when we select a domain name, we first need to check whether the domain name has been registered before, or whether there has been a deleted record before. If it has not been deleted, then you can check the history of the domain name. Generally speaking, the older the domain name, the higher the weight accumulated in the search engine. Choose such domain name to register, the direct benefit that brings to us is the website collects very quickly. Of course, search engines still need to reexamine our website.
2、关键词的选择
2. Selection of key words
一般而言首页推荐1~3个主关键词，因为过多的关键词会稀释每个词的重要性。可能大家会看到一些网站首页做的关键词有很多，而且都是竞争力很强的关键词。大家就会发现搜索相关的词，它的排名都很靠前。那又是为什么呢？原因是它的权重很高，高到即使分配给每个关键词的权重也还是很高。通常这样的网站是经过好几年发展起来的老站。对于新站来说，开始是不具备资本跟它竞争的。因此新站选择关键词要注意分配核心关键的权重。
Generally speaking, the home page recommends 1-3 main keywords, because too many keywords will dilute the importance of each word. Maybe you will see that there are many keywords on the homepage of some websites, and they are all competitive keywords. You'll find that search related words rank very high. So why? The reason is that its weight is so high that even the weight assigned to each keyword is still very high. Usually this kind of website is the old station that develops after several years. For the new station, there is no capital to compete with at first. Therefore, when choosing key words, new stations should pay attention to the distribution of key weight.